The Writing Enigma. (Clarity is everything!)

I traveled to a remote area in Nigeria couple of days ago. I needed to get a haircut because I left on a last minute rush. I located a barber, and out of fear I scanned every equipment he uses with my eyes.(because that's all I've got🤣.) To be honest, he sanitizes real good. Yeah. My hair cut?  Innovatively clean! Well highlighted edges, and perfect fade. I got a new look, and not just a hair cut! The fade was everything hence,  I made sure I got a retouch before I left so I can show my barber how my hair should look like henceforth, and I went further to make a video for the record😉. That was how good he was. The highlight for me was the price which was 55 percent lower than I pay my barber. I had to pay him exactly what I pay my barber, and then some extra to encourage him to keep-it-going when I came for a retouch sequel to my exit from the area. Moral of this story? Outdoing yourself to wow a client consistently with your skill/expertise, will eventually caus...

Thought leadership.

From the days of humble beginnings at Trans-Ekulu, Eric's life flashed right before his eyes as the unfolded neatly wrapped paper slipped from his fingers. In split seconds, he rushed to his phone to find out who the whatsapp sender was . He was not surprised to see that the message was anonymous.   Dialing Cheta's number Immediately. Eric: sup? Chetah: I dey baba, wts up? Eric: meet me at the apartment. Chetah: Udo. Picking up his keys, he rushed to his garage, and powered up his crystal white 2022 toyota Hilux: Driving out, he noticed for the first time since this unusual incident, that his police details where not at their spots.( Since it's an unfenced house in an estate.) Eric: (highly alarmed)Oginikwa! Speeding into the main road, he dialed his wife's number. Eric: Babe, how you dey? Ifenkili: I dey oooo. Putting finishing touches to our packing. Our flight leaves tomorrow by 11am Eric: hol am there! Make una chill for that side. Ifenkili: why? Wts u...

Just like his name, Aku-kalili Eric Iro-egbu was a man of great riches, affluence, influence, and authority amongst his family, kinsmen, associates, acquaintances, allies, and friends. He commanded respect like none other because he was a charmer, a romantic lord, and a relationship caresser/ maintainer. A diplomat Extraordinaire. He knew his ways with words, etiquette, style, and elegance. He chose his allies carefully, intellectually, and strategically. This made him highly sought-after because he knew who to call, what to say, or what to do at any point in time. This made him a much-needed man in every circle he graces with his presence. He was the go-to man for almost everything that posed a challenge when it came to strategy, insight, access, and negotiations. Because of these, he grew in wealth and authority. Then came one chilly Saturday morning. As he was reclining on a comfortably warm and cozy sofa, sipping his tea while surfing through his emails on his phone in ...

If only emotional cracks were truly repairable. If only what is known can be unknown for true bliss to come alive. If only wealth could be pure intellect, and nothing more. If only the struggles to survive could leave one unbroken. If only one could love, and be loved with utmost genuineness. If only goodmorning, goodafternoon, and goodevening can really be consistently good. If only vulnerability can be truly appreciated. If only bravery was one, out of many options, one can conquer with. If only morality was truly valuable. If only the right side of power was truly valuable. If only individual uniqueness can be appreciated, and not manipulated for self gains. If only words can match actions. If only desires can manifest without sacrifices. If only. Just If only; and on, and on. But: Maybe, these are why earth/humanity is beautiful. Maybe, these are why we appreciate what we truly have; when we finally have it. Maybe, these are why we don't know what we have til...

Sales is an art.  I say this with every authority because, the ability to successfully persuade a prospect amidst market saturation, can only be likened to a 2025 action packed thriller movie that is counting down to the release date.  The intrigue, the anticipation, the thrill; just like me, when I was waiting for "Moana 2."  That's why its an art. The ability to create an imagination that triggers the actual feeling a product will give is all takes to hear, or see "sold!"  Perception that comes through clarity, is everything in 2025, and the cheapest, and most effective way to go about creating it to sell your product is by becoming, or hiring a story writer.  The narratives will take the audience on a journey of enlightenment and satisfaction which will make an unbelieving prospect, a believer and an influencer for your brand.  It doesn't have to be all about your product, it has to be all about deep insights that has to do with the wellbeing of your aud...