Dear Under 40

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 Dear Under 40,



When was the last time you sat down to watch a television program? Let me reframe that question to make it hit closer to home.

When was the last time you subscribed to and actually watched your DStv or GOtv? Aside from all the Netflixing, Showmaxing, and Amazon Primeing, when was the last time you enjoyed an actual TV program like "Halita"? Oh, how I loved that show.

Does this mean the streaming options we’re hooked on are cheaper? Especially now, with the current hike in data prices.

What changed? Why are we so glued to these platforms, despite the skyrocketing cost of data, instead of reverting to the seemingly cheaper traditional options?

Innovation and mass empowerment have revolutionized the way we consume media. We’re living in an age where your follower count translates to influence, power, and wealth. Social media didn’t just rewrite the rules of engagement; it leveled the playing field for everyone.

Targeted marketing revolutionized businesses, replacing the old one-size-fits-all advertising with precision that delivers results. It handed us control, allowing us to watch what we truly want, when we want, and in real time.

Even better, it broke the mold of conformity. We no longer have to fit into societal standards of earning a living. With social media, anyone can thrive, doing exactly what they love and being unapologetically themselves.

Social media didn’t just give us access—it gave us freedom. Freedom to choose, freedom to create, and freedom to thrive in ways we couldn’t have imagined before. Social media is no longer just a tool; it is the new world order.

The choice is simple: innovate or perish. Are you ready to embrace this revolution? The future waits for no one.

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